What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
EXCEL corp. anchors on Orange (#955526) as their primary brand signal, paired with Orange (#9a8f81), and accented by Orange. The palette leans warm — inviting and energetic.
#955526
Primary
#9a8f81
Secondary
#ede5da
Accent
#ceaa8e
Accent
#a48062
Accent
#605647
Accent
Typography
Headings set in Times New Roman (a serif — evoking tradition, authority, and print heritage), body in arial (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
EXCEL corp. is simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
EXCEL corp. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by EXCEL corp.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Wood Brown
Used for key elements, reflecting the wooden product and natural feel.
EXCELCORP font
The font used for the EXCELCORP logo is a distinctive visual element.
ExcelCorp logo
The logo features the word "EXCEL" in a bold, sans-serif font with a stylized horizontal line above it, followed by "CORP." in a smaller font.
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