Excellent Fashion
The Ruler“Marc Cain - excelentní kvalita, inovace a sebevědomá ženskost”
Serves Fashion-conscious women
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
Excellent Fashion anchors on a muted Orange (#bfae96) as their primary brand signal, paired with Orange (#c68d34). The palette leans warm — inviting and energetic.
#bfae96
Primary
#c68d34
Secondary
#7d6868
Background
#262425
Text
#fefefe
Background
#9b9097
Background
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Excellent Fashion uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, minimalist.
Wordmark
rectangle
Text
3/10
Brand Character
Excellent Fashion is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
natural
full_color
flat
horizontal
rounded
loose
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
C79240
Used as an accent color, likely for highlighting sales or special offers.
Source Sans 3
Used for body text, providing a clean and readable experience.
excelentní kvalita, inovace a sebevědomá ženskost
Tagline emphasizing the brand's core values.
Logo Font
The logo uses a serif font for "EXCELLENT" and a sans-serif font for "FASHION".
Hanger Icon
A simple line drawing of a clothes hanger is positioned above the word "EXCELLENT" in the logo.
Social Media Intelligence
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