Horský hotel EXCELSIOR
Serves Families and couples seeking relaxation and outdoor activities in the Beskydy Mountains.
What Drives Them
Color Intelligence
Horský hotel EXCELSIOR anchors on Orange (#322215) as their primary brand signal, paired with Orange (#ae601e), and accented by Orange. The palette leans warm — inviting and energetic.
#322215
Primary
#ae601e
Secondary
#664932
Accent
#ffffff
Background
#000000
Background
#ede9e2
Accent
Typography
Headings set in Cinzel (a serif — evoking tradition, authority, and print heritage), body in Plus Jakarta Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Horský hotel EXCELSIOR uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: natural, mountain, modern.
Combination Mark
abstract
Icon + Text
5/10
Brand Character
Horský hotel EXCELSIOR is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
nature, lifestyle, hotel interiors
natural
warm
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Regional presence, headquartered in Horní Lomná, CZ, communicating in 3 languages.
CZ
Horní Lomná, CZ
regional
cs, en, pl
Horský hotel EXCELSIOR is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Horský hotel EXCELSIOR. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: abstract
Brand Codes
Dark Brown
#322215 used in the header and footer, evoking a sense of warmth and nature.
Plus Jakarta Sans
Modern and clean font used for headings, creating a contemporary feel.
Beskyd Mountains
Location in the Beskyd Mountains is a key part of the hotel's identity.
Social Media Intelligence
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