Mgr. Martin Horák
The Ruler“Mgr. Martin Horák - soudní exekutor”
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Mgr. Martin Horák anchors on Green (#90ae25) as their primary brand signal, paired with Green (#afd13d), and accented by Green. The palette leans warm — inviting and energetic.
#90ae25
Primary
#afd13d
Secondary
#7d9816
Accent
#dbdcd0
Accent
#4b3b35
Accent
#b0c561
Accent
Typography
Headings set in Tahoma (a sans-serif — clean, modern, and optimized for digital), body in Verdana (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Mgr. Martin Horák uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Mgr. Martin Horák is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Mgr. Martin Horák
The brand is based on the name and reputation of the legal professional.
Olive Green
Used in the logo and as a primary accent color.
Verdana
Clean and professional font choice for body text.
Czech Coat of Arms
The Czech coat of arms is prominently displayed, indicating the firm's national affiliation and legal authority.
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