What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
EXEL.cz anchors on a muted Blue (#1c1d22) as their primary brand signal, paired with Red (#e40808), and accented by Red. The palette leans warm — inviting and energetic.
#1c1d22
Primary
#e40808
Secondary
#e5b9b9
Accent
#959395
Accent
#595a5d
Accent
#3a2720
Accent
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Lato (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
EXEL.cz is authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
product photography, industrial
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, headquartered in Ostrava, CZ.
CZ
Ostrava, CZ
national
cs
EXEL.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by EXEL.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
EXEL Red
The specific shade of red (#e40001) used in the logo and as a primary accent color throughout the website.
EXEL Brand
The brand name is used as a prefix for their product line.
Distributor Partnerships
Emphasis on partnerships with established brands like PETRONAS, ExxonMobil, and ENI.
Product Category Navigation
Clear and concise product category navigation on the homepage.
More brands in Oil & Lubricants
Explore other brands in this industry to compare visual identities.
