Explicit Invest
The RulerServes Individuals seeking financial planning advice
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Explicit Invest anchors on Blue (#48a5c4) as their primary brand signal, paired with Blue (#d3d8dc), and accented by Red. The palette balances warm and cool tones.
#48a5c4
Primary
#000000
Background
#252523
Text
#f4f6f6
Background
#d3d8dc
Secondary
#cf2e2e
Accent
Typography
Headings set in FK Grotesk (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Explicit Invest uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Explicit Invest is formal and professional, authoritative and decisive, technically detailed.
first_plural
college
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 4 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Explicit Invest is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Explicit Invest. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Teal (#4aa0be)
Used for primary buttons and accents, conveying trust and stability.
FK Grotesk
Used for headings, providing a modern and professional look.
Experti na finanční plánování
Used in the website's title and description.
Business meeting
Photography of business meetings with a team of three people around a table with a laptop.
Explicit Invest logo
The logo uses a lowercase sans-serif font for 'explicit' and a vertical line separating it from 'invest' which is in a similar font but with a slightly different weight.
Social Media Intelligence
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