Expres FM
The Everyman“Expres FM - Nejlepší hudba ve městě”
Serves Urban listeners interested in modern music
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Expres FM anchors on a vivid Red (#ff0000) as their primary brand signal, paired with Red (#cf2e2e), and accented by Green. The palette leans warm — inviting and energetic.
#ff0000
Primary
#000000
Text
#ffffff
Background
#cf2e2e
Secondary
#e0e0e0
Surface
#00d084
Accent
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Expres FM uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, geometric, bold.
Combination Mark
rectangle
Icon + Text
6/10
Brand Character
Expres FM is casual and conversational, authoritative and decisive, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
candid, urban
natural
vibrant
flat
top
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Expres FM is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Expres FM. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Bright Red (#ff0000)
Used for the logo and website design, creating an energetic feel.
FM
Part of the brand name, commonly used in radio.
Social Media Intelligence
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