EY
The Creator“The CEO Imperative Series”
Serves CEOs and business leaders
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
EY anchors on a muted Blue (#2f303a) as their primary brand signal, paired with Blue (#17161b), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#2f303a
Primary
#17161b
Secondary
#d5d5d7
Accent
#fafafa
Background
#000000
Background
#55555d
Accent
Typography
Headings set in EYInterstate (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Brand Character
EY is formal and professional, authoritative and decisive, technically detailed.
third
college
direct
Signature Words
Design Playbook
corporate, business, conceptual
natural
full_color
flat
top
rounded
balanced
image
Digital Footprint
active on 3 social platforms.
Market Presence
Global presence, based in BE.
BE
global
en
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Brand Codes
Bright Yellow
The bright yellow (#ffe600) is used for headings, accents, and calls to action, providing a distinctive visual element.
Building a better working world
The phrase 'Building a better working world' is a recurring theme throughout the website, reinforcing the company's mission.
Modular Layout
The website uses a modular layout with clear sections and consistent spacing, making it easy to navigate and digest information.
Conceptual Business Imagery
Use of conceptual business imagery with natural lighting to convey innovation and global reach.
Social Media Intelligence
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