Fa Schmidt
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Fa Schmidt anchors on a muted Blue (#d3e1e0) as their primary brand signal, and accented by Gray. The palette leans cool — projecting trust and professionalism.
#d3e1e0
Primary
#bec2c2
Accent
#a4a9a7
Accent
#707977
Accent
#fafafa
Background
#000000
Text
Typography
Single-font system — disciplined and consistent.
Logo Anatomy
Brand Character
Fa Schmidt is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Dusty Rose
Used for headings and accents, creating a classic feel.
Verdana
Simple and readable font used throughout the website.
Thumbs up logo
A thumbs up illustration with the text "SPOLEHLIVA FIRMA 2014" inside a circle.
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