Serves Global audience seeking social connection
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Facebook anchors on Blue (#2e4055) as their primary brand signal. The palette leans cool — projecting trust and professionalism.
#2e4055
Primary
#656565
Background
#f7f8f8
Background
#c6cbd0
Background
#52504f
Background
Typography
Logo Anatomy
Facebook uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Facebook is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
high_school
soft
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Global presence, headquartered in Menlo Park, US.
US
Menlo Park, US
global
Facebook is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Facebook. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
#2e4055
A dark blue used for the website's header and potentially other design elements.
FB
Commonly referred to as FB.
Facebook Illustration Style
The illustration style features flat, geometric shapes with soft gradients and a focus on representing diverse individuals in a simple, approachable manner.
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