What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Factorify anchors on a vivid Blue (#00acee) as their primary brand signal, paired with Blue (#32325d), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#00acee
Primary
#32325d
Secondary
#8ddaf7
Accent
#afb8c2
Accent
#e0dfe6
Accent
#ffffff
Background
Typography
Headings set in Metropolis (a sans-serif — clean, modern, and optimized for digital), body in var(--font-main) (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Factorify uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, clean, professional.
Wordmark
rectangle
Text
3/10
Brand Character
Factorify is authoritative and decisive, energetic and passionate, technically detailed.
third
college
direct
Signature Words
Design Playbook
Stock, Product
natural
full_color
flat
top
rounded
comfortable
video
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 2 languages.
CZ
national
en, cs
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Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
00acee
Bright blue used for primary actions and highlights, conveying innovation.
Metropolis
Modern and geometric font used for headings and body text.
Automated Production Planning
Highlights the brand's unique software for production planning.
Line icons
Simple line icons are used to represent different modules like APS, ERP, CRM, etc.
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