Fair Made s.r.o. logo

Fair Made s.r.o.

The Innocent

Fair Made - spravedlivé nakupování

Food & Beverage·Food Products·fairmade.cz

Serves Conscious consumers interested in fair trade and organic products

Tinos RegularEthicalSustainableAuthenticReliable10/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

FairnessSustainabilityQualityTransparency

Color Intelligence

Fair Made s.r.o. anchors on Orange (#5a3410) as their primary brand signal, paired with Yellow (#dbd9cd), and accented by Green. The palette leans warm — inviting and energetic.

#5a3410

Primary

#dbd9cd

Secondary

#497e3a

Accent

#a8b735

Accent

#7a6948

Accent

#b2a68e

Accent

warm palette(5w/1c)Orange · Yellow · Green

Typography

Headings set in Oswald Bold (a sans-serif — clean, modern, and optimized for digital), body in Tinos Regular (a serif — evoking tradition, authority, and print heritage). This serif/sans pairing creates classic typographic contrast. 6 typeface families in play — a richer, more layered typographic system.

Aa
Tinos RegularBodySerif
Aa
Oswald BoldHeadingsSans Serif
Aa
Open Sans Condensed Boldsecondary_headingSans Serif
Aa
ArialUISans Serif
Aa
fontellonavigationDisplay
Aa
Tinos BoldcaptionSerif

Logo Anatomy

Fair Made s.r.o. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: natural, organic, friendly.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

naturalorganicfriendly

Brand Character

Fair Made s.r.o. is authoritative and decisive, warm and approachable, energetic and passionate.

Warmth
80%
Enthusiasm
75%
Confidence
70%
Formality
50%
Technicality
45%
Voice Person

third

Reading Level

high_school

CTA Style

soft

Signature Words

FairtradeBIO produktykokosový olejkávaspravedlivé nakupování

Design Playbook

Photography

product, lifestyle

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

active on 2 social platforms.

Social
instagramfacebook

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Fair Made s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Fair Made s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: rectangle

Complexity50%
naturalorganicfriendly

Brand Codes

Dark Brown

Signature ColorSupporting

Used for the logo and accents, associated with chocolate and coffee.

Consistency80%
WebsiteSocial
ActiveOccasional

Tinos Regular

Typography CodeSupporting

Used for body text, giving a classic and readable feel.

Consistency70%
Website
ActiveOccasional

Fair Made - spravedlivé nakupování

CatchphraseSupporting

Tagline emphasizing fair trade.

Consistency90%
WebsiteSocial
ActiveOccasional

Tree of Dots

Illustration Style CodeSupporting

A tree illustration with a trunk forming the 'F' in 'Fair' and a canopy made of various sized green and yellow dots.

Consistency90%
Website
ActiveOccasional

Script Font

Typography CodeSupporting

The brand name 'Fair Made' is written in a flowing, cursive script font.

Consistency90%
Website
ActiveOccasional

Tree with circles

Illustration Style CodeSupporting

A stylized tree illustration with a brown trunk and a canopy made of various sized green and yellow circles.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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