FajnSpánek.cz
The Caregiver“Kvalitní matrace od českého výrobce za fajn ceny”
Serves Individuals and families seeking comfortable and affordable mattresses.
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
FajnSpánek.cz anchors on a vivid Blue (#008091) as their primary brand signal, paired with Blue (#e6f2f9), and accented by Yellow. The palette leans warm — inviting and energetic.
#008091
Primary
#000000
Text
#e6f2f9
Secondary
#ffc702
Accent
#d33a36
Accent
#3c840f
Accent
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
FajnSpánek.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
FajnSpánek.cz is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on myshoptet, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
FajnSpánek.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by FajnSpánek.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Teal
Used as the primary brand color, especially in the logo and website headers.
Fajn Spánek
Repeated throughout the website, emphasizing the brand name and promise.
BEDTON Matrace
Highlighting their own brand of mattresses.
Source Sans 3
Used for body text, providing a clean and modern look.
Fajn Spánek Logo
The logo features the word "fajn" in green with wave-like lines above it, and "spánek.cz" in white below, with a green dot before ".cz".
Social Media Intelligence
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