Truhlářství Fajtl
The Innocent“Nábytek na míru”
Serves Homeowners and businesses seeking custom-made furniture
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
The palette leans warm — inviting and energetic.
#fdfdfd
Background
#323232
Text
#6a6a6a
Background
#898989
Background
#000000
Background
#b7b7b7
Background
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Lato (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Truhlářství Fajtl uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Truhlářství Fajtl is warm and approachable.
first_plural
high_school
direct
Signature Words
Design Playbook
Product Photography, Interior Photography
natural
full_color
flat
top
rounded
moderate
image
Digital Footprint
Built on Nuxt.js.
Market Presence
Local market, headquartered in České Budějovice, CZ.
CZ
České Budějovice, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Fajtl
The business is named after the founder.
Lato
Used for body text, providing a clean and modern feel.
Warm Wood Tones
Photos of furniture emphasize the natural wood grain and warm lighting.
Craftsmanship
Emphasis on traditional woodworking techniques.
Saw blade and wood ring
The logo features a saw blade and a wood ring with tree rings, representing the woodworking aspect of the brand.
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