Fakultní nemocnice Hradec Králové
The Ruler“Informace o akutní zdravotní péči”
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Fakultní nemocnice Hradec Králové anchors on a vivid Red (#e2011b) as their primary brand signal, paired with Blue (#06369b), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#e2011b
Primary
#06369b
Secondary
#436386
Accent
#07afec
Accent
#0188c9
Accent
#fdfbfc
Background
Typography
Headings set in lg (a sans-serif — clean, modern, and optimized for digital), body in gamay-variable.
Logo Anatomy
Fakultní nemocnice Hradec Králové uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, institutional.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Fakultní nemocnice Hradec Králové is formal and professional, authoritative and decisive, technically detailed.
third
high_school
formal
Signature Words
Design Playbook
clinical, documentary
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
active on 4 social platforms.
Market Presence
Regional presence, headquartered in Hradec Králové, CZ.
CZ
Hradec Králové, CZ
regional
cs
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Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
FNHK Red
Used in the logo and for highlighting key elements on the website.
Gamay Variable
Used for headings, conveying a modern and professional feel.
FNHK
The brand identity is based on the acronym.
Red Cross with Aesculapius Staff
A white cross inside a red circle, with a blue Aesculapius staff (snake entwined around a staff) at the center, is used as a symbol.
Social Media Intelligence
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