Family City
The Jester“Nakupuj. Najez se. Bav se.”
Serves Families with children
What Drives Them
Finds joy in the moment. Connects through humor and lightheartedness.
Color Intelligence
Family City anchors on Blue (#27448c) as their primary brand signal, paired with Blue (#50becd), and accented by Yellow. The palette leans cool — projecting trust and professionalism.
#27448c
Primary
#50becd
Secondary
#f3c509
Accent
#8ba3c5
Accent
#00a8ea
Accent
#e5038c
Accent
Typography
Family City uses Source Sans Pro across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Family City uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Family City is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
Family City is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Family City. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Blue
Used for the main call to action buttons and headings.
Family City
The name itself suggests a family-oriented environment.
Source Sans Pro
Used throughout the website, providing a clean and readable experience.
Colorful Dots
The logo features a cluster of four colorful dots (blue, pink, yellow, and cyan) arranged in a square formation, creating a playful and modern visual element.
Social Media Intelligence
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