FAMITO logo

FAMITO

The Innocent
Fashion·Handbags·famito.cz

Serves Women seeking quality leather handbags

Work SansQualityModernClassicCzech-made11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

CraftsmanshipDurabilityStyleLocal Production

Color Intelligence

FAMITO anchors on a muted Red (#3e292a) as their primary brand signal, paired with Blue (#d1d7d9), and accented by Gray. The palette leans warm — inviting and energetic.

#3e292a

Primary

#d1d7d9

Secondary

#414040

Text

#776e64

Accent

#9e9b90

Accent

#bab7ae

Accent

warm palette(5w/1c)Red · Blue · Gray

Typography

Headings set in Work Sans (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital).

Aa
Work SansHeadingsSans Serif
Aa
ArialBodySans Serif

Logo Anatomy

FAMITO uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

FAMITO is authoritative and decisive, warm and approachable, simply spoken and accessible.

Confidence
75%
Warmth
70%
Enthusiasm
65%
Formality
55%
Exclusivity
40%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

kabelkykoženévýrobcepeněženkyFAMITO

Design Playbook

No design patterns detected

Digital Footprint

.

Market Presence

Nationwide presence, headquartered in Hradec Králové, CZ.

Origin

CZ

Headquarters

Hradec Králové, CZ

Market Scope

national

Languages

cs

FAMITO is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by FAMITO. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

#3e292a

Signature ColorSupporting

Dark brown used in the logo and some design elements, representing leather.

Consistency75%
Website
ActiveOccasional

Work Sans

Typography CodeSupporting

Modern and clean font used for headings and body text.

Consistency80%
Website
ActiveOccasional

Czech Manufacturer

Heritage ElementSupporting

Emphasized as a key selling point.

Consistency90%
Website
ActiveOccasional

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