FAMTENTS & RENTS
The Innocent“High-quality, handmade natural tents”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
FAMTENTS & RENTS anchors on a vivid Orange (#f8b334) as their primary brand signal, paired with Orange (#4f463f), and accented by Yellow. The palette leans warm — inviting and energetic.
#f8b334
Primary
#4f463f
Secondary
#343123
Accent
#ffffff
Background
#b1b3b4
Accent
#cccbc8
Accent
Typography
Headings set in Vesper Libre (a serif — evoking tradition, authority, and print heritage), body in Roboto (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
FAMTENTS & RENTS uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
FAMTENTS & RENTS is authoritative and decisive, warm and approachable.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 4 languages.
CZ
national
en, cs, fr, it
FAMTENTS & RENTS is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by FAMTENTS & RENTS. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
f8b334
Used for accents and calls to action, creating a sense of warmth and energy.
Vesper Libre
Used for headings, providing a classic and handcrafted feel.
Traditional Czech manufacturer
Highlights the brand's long history and local origin.
Serif Font
The brand uses a serif font for its main text, giving it a classic and established feel.
Social Media Intelligence
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