Fannifen.cz
The Ruler“Výhodné spodní prádlo, kalhotky a ponožky”
Serves Price-conscious consumers looking for affordable underwear and socks
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Fannifen.cz anchors on a muted Pink (#534146) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#d8d8d8
Accent
#1d1d1d
Text
#656565
Accent
#999999
Accent
#ffffff
Background
#534146
Primary
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Fannifen.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Fannifen.cz is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on Shoptet.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Fannifen.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Fannifen.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Gray
Used as a primary color throughout the site.
Source Sans 3
Used for body text, creating a modern and readable feel.
Product-based
Naming products based on the type of underwear (kalhotky, ponožky).
Geometric Deer Head
A geometric deer head illustration, often rendered in a colorful, polygonal style, is used as a logo or visual element.
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