FARM FRITES
The Innocent“Together with our farmers, we grow the best and tastiest potatoes and craft them into delicious fries and potato specialties, that put smiles on faces all over the globe.”
Serves Food service professionals and consumers
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
FARM FRITES anchors on Red (#cf3a1f) as their primary brand signal, paired with Red (#bb8c83), and accented by Red. The palette leans warm — inviting and energetic.
#cf3a1f
Primary
#231f20
Background
#bb8c83
Secondary
#ddccc9
Accent
#5a4643
Accent
#7bac08
Accent
Typography
Headings set in canada-type-gibson (a sans-serif — clean, modern, and optimized for digital), body in Gibson (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
FARM FRITES uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern.
Wordmark
rectangle
Text
3/10
Brand Character
FARM FRITES is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Food photography, Farm scenes
natural
realistic
flat
horizontal
rounded
balanced
Digital Footprint
active on 3 social platforms.
Market Presence
Global presence, based in NL.
NL
global
en
FARM FRITES is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by FARM FRITES. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
CF3A1F
Red color used for the logo and accents, creating a sense of energy and appetite.
Canada Type Gibson
Used for headings and body text, providing a modern and readable look.
Appetizing Food Photography
High-quality, close-up shots of fries and potato products.
Social Media Intelligence
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