Farma LIČKA logo

Farma LIČKA

The Everyman
Agriculture·Farm·farmalicka.cz

Serves Local consumers interested in fresh, sustainably grown produce

SimSunSustainableFamily-orientedLocalFresh10/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

SustainabilityCommunityQualityTradition

Color Intelligence

Farma LIČKA anchors on a muted Orange (#d8d5cf) as their primary brand signal, paired with Orange (#44361c), and accented by Orange. The palette leans warm — inviting and energetic.

#d8d5cf

Primary

#44361c

Secondary

#b1aba0

Accent

#7f7563

Accent

#fefefe

Background

#e6f7ff

Accent

warm palette(5w/1c)Orange · Blue

Typography

Headings set in Fira Sans (a sans-serif — clean, modern, and optimized for digital), body in SimSun (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.

Aa
SimSunBodySans Serif
Aa
SFMono-RegularUIMonospace
Aa
ArialBodySans Serif
Aa
Fira SansHeadingsSans Serif
Aa
Rubik Mono Onesecondary_headingDisplay

Logo Anatomy

Farma LIČKA uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: organic, natural, farm, circular.

Type

Combination Mark

Primary Shape

circle

Contains

Icon + Text

Complexity

5/10

organicnaturalfarmcircular

Brand Character

Farma LIČKA is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.

Warmth
90%
Enthusiasm
75%
Confidence
70%
Nostalgia
65%
Formality
30%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

soft

Signature Words

rodinnáfarmaPoodří

Design Playbook

Photography

natural, agricultural, product-focused

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress, active on 2 social platforms.

Built withWordPress
Social
facebookinstagram

Market Presence

Local market, headquartered in Sedlnice, CZ.

Origin

CZ

Headquarters

Sedlnice, CZ

Market Scope

local

Languages

cs

Farma LIČKA is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Farma LIČKA. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Primary shape: circle

Complexity50%
organicnaturalfarmcircular

Brand Codes

Rodinná farma

Origin StorySupporting

Emphasizes the family-run nature of the farm.

Consistency90%
WebsiteSocial
ActiveOccasional

Farma LIČKA

Naming ConventionSupporting

Simple and direct farm name.

Consistency95%
WebsiteSocial
ActiveOccasional

Earthy Brown

Signature ColorSupporting

Used for accents and highlights, suggesting natural products.

Consistency80%
WebsiteSocial
ActiveOccasional

Natural Light

Photography Style CodeSupporting

Photos of the farm and produce in natural light.

Consistency90%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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