Farmářský Automat
The Everyman“Prodejní automat na farmářské produkty.”
Serves Local residents seeking fresh, farm-sourced products
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Farmářský Automat anchors on a vivid Blue (#0097f5) as their primary brand signal, paired with Green (#5a9469), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#0097f5
Primary
#fdfeff
Background
#c5cfc7
Accent
#242424
Text
#5a9469
Secondary
#178540
Accent
Typography
Headings set in Montserrat Flex (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans JP (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Farmářský Automat uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Farmářský Automat is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
natural, product shots
natural
realistic
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on Webnode.
Market Presence
Local market, headquartered in Modřice, CZ.
CZ
Modřice, CZ
local
cs
Farmářský Automat is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Farmářský Automat. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Tomato Red
The shade #e9322d is used for key buttons and accents, providing a visual cue for calls to action and important information.
Montserrat Flex Sans-Serif
The use of Montserrat Flex for headings gives a modern and approachable feel.
Local Farm Freshness
Emphasis on providing farm-fresh products from local sources.
Farmářský Prefix
The use of 'Farmářský' (Farmer's) in the brand name and related terms.
Simple Navigation
Easy-to-use website navigation with clear categories.
Orange-Green Fruit Logo
The logo features an orange fruit with green leaves, stylized in a simple, slightly cartoonish illustration style.
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