Fashstore.cz logo

Fashstore.cz

The Innocent
Retail·Clothing & Shoes·fashstore.cz

Serves Young adults interested in limited edition footwear and apparel

Roboto CondensedTrendyAccessibleContemporaryAuthentic10/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

SelectionAuthenticityCustomer ServiceStyle

Color Intelligence

and accented by Gray. The palette leans warm — inviting and energetic.

#fbfbfb

Background

#676767

Accent

#313131

Text

#bfbfbf

Accent

#8d8d8d

Accent

#000000

Background

warm palette(6w/0c)Gray

Typography

Headings set in Oswald (a sans-serif — clean, modern, and optimized for digital), body in Roboto Condensed. 3 typeface families in play — a richer, more layered typographic system.

Aa
Roboto CondensedBodycondensed
Aa
OswaldHeadingsSans Serif
Aa
Cabinsecondary_headingSans Serif

Logo Anatomy

Fashstore.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

modernclean

Brand Character

Fashstore.cz is authoritative and decisive, energetic and passionate, simply spoken and accessible.

Enthusiasm
80%
Confidence
70%
Warmth
50%
Formality
40%
Urgency
40%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

FashstoreObuvOblečení

Design Playbook

Photography

product, lifestyle

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image_carousel

Digital Footprint

Built on Shopify, active on 2 social platforms.

Built withShopify
Social
facebookinstagram

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Fashstore.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Fashstore.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: rectangle

Complexity50%
modernclean

Brand Codes

Fashstore

Naming ConventionSupporting

Combination of 'fashion' and 'store'.

Consistency90%
WebsiteSocial
ActiveOccasional

#1d1d1d

Signature ColorSupporting

Dark gray background color.

Consistency80%
Website
ActiveOccasional

Roboto Condensed

Typography CodeSupporting

Used for headings, giving a modern and stylish impression.

Consistency70%
Website
ActiveOccasional

Scissors X

Signature ShapeSupporting

The logo features a stylized X shape formed by two pairs of scissors.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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