What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
Festka anchors on a muted Blue (#e5ebee) as their primary brand signal, paired with Orange (#ac9f95), and accented by Orange. The palette leans warm — inviting and energetic.
#e5ebee
Primary
#ac9f95
Secondary
#7c6a5d
Accent
#4e4c49
Text
#2f2d2a
Text
#0e100f
Text
Typography
Headings set in pano (a sans-serif — clean, modern, and optimized for digital), body in DMSans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Festka uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, minimalist.
Wordmark
rectangle
Text
3/10
Brand Character
Festka is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
product, lifestyle, action
natural
full_color
line
minimal
rounded
generous
image_carousel
Digital Footprint
Built on Next.js, active on 3 social platforms.
Market Presence
Global presence, based in CZ.
CZ
global
en
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Dark Gray
#2e2e2e used for backgrounds and text.
Pano
Used for headings, giving a modern and stylish look.
High-end product photography
Showcasing the bikes in a luxurious and artistic manner.
Action Shot
The image features a dynamic action shot of a group of cyclists riding together, capturing the movement and energy of the sport.
Social Media Intelligence
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