FH NEW METAL
The RulerServes Automotive, aerospace, hydro, gas, and oil industries
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
FH NEW METAL anchors on a vivid Blue (#00597e) as their primary brand signal, paired with Blue (#00405a), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#00597e
Primary
#00405a
Secondary
#000101
Background
#212934
Accent
#0073aa
Accent
#7bdcb5
Accent
Typography
Headings set in Kanit (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
FH NEW METAL uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, geometric.
Combination Mark
abstract
Icon + Text
5/10
Brand Character
FH NEW METAL is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
high_school
direct
Signature Words
Design Playbook
industrial, technical
studio
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
FH NEW METAL is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by FH NEW METAL. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
Green Accent
The shade of green #65bc7b is used for the logo and as an accent color throughout the website.
Kanit Headings
The Kanit font is used for headings, providing a modern and technical feel.
CNC Machining Focus
Emphasis on specialized and precise computer-controlled machining technology.
Curved Lines
Two curved lines, one above and one below the text, creating a sense of motion or enclosure.
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