Fi-kus.cz
The Everyman“chytrý nákup”
Serves Families and individuals looking for affordable products for children and home
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Fi-kus.cz anchors on a muted Blue (#364053) as their primary brand signal, paired with Red (#ff491f), and accented by Green. The palette leans warm — inviting and energetic.
#364053
Primary
#ff491f
Secondary
#48b151
Accent
#d6d4d4
Accent
#f7f7f7
Background
#000000
Background
Typography
Headings set in Open Sans (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Fi-kus.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Fi-kus.cz is warm and approachable, simply spoken and accessible.
third
high_school
direct
Design Playbook
Digital Footprint
Built on PrestaShop, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Fi-kus.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Fi-kus.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Shopping basket in speech bubble
A white shopping basket icon inside an orange speech bubble shape.
Social Media Intelligence
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