Fiedler Geo
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Fiedler Geo anchors on Red (#ed3241) as their primary brand signal, paired with Red (#ff5757), and accented by Orange. The palette leans warm — inviting and energetic.
#ed3241
Primary
#ff5757
Secondary
#2d2924
Accent
#ab5354
Accent
#a87243
Accent
#c1303b
Accent
Typography
Headings set in var(--headings-font-family) (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Fiedler Geo uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Fiedler Geo is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Hradec Králové, CZ.
CZ
Hradec Králové, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Red
Used for the logo and accents, conveying a sense of precision and accuracy.
Roboto
Used for body text, providing a clean and readable experience.
Fiedler Geo
Direct and emphasizes the geospatial focus.
FG Logo
The logo features the letters 'FG' in a bold, sans-serif font, presented in a red square.
Surveyor in Landscape
The website uses a photography style that features a surveyor using surveying equipment in a natural landscape, often with dramatic sky and terrain.
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