FighterShop
The EverymanServes Martial arts enthusiasts and athletes
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#1e1d1d
Background
#b9b9b9
Accent
#444444
Text
#7b7b7b
Accent
#f6f6f6
Background
#e1e1e1
Accent
Typography
Headings set in montserratregular (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
FighterShop uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
FighterShop is authoritative and decisive, energetic and passionate.
third
middle_school
urgent
Signature Words
Design Playbook
Product-focused, Action
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Nationwide presence, headquartered in Pohořelice, CZ.
CZ
Pohořelice, CZ
national
cs
FighterShop is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by FighterShop. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#ba1623
Used for accents and calls to action, conveying energy and intensity.
Sport-specific categories
Categories are named after specific fighting sports (Box, MMA, Karate).
Blocky Sans-Serif
The logo uses a bold, blocky sans-serif typeface for 'FIGHTER SHOP', with a contrasting red '.CZ' in a similar style.
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