Figma
The Creator“Figma lets you turn big ideas into real products. Brainstorm, design, and build with your team.”
Serves UI/UX Designers
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Figma anchors on Green (#24bd74) as their primary brand signal, paired with Blue (#00b5fc), and accented by Red. The palette balances warm and cool tones.
#24bd74
Primary
#00b5fc
Secondary
#fd5537
Accent
#884ef9
Accent
#000000
Background
#4a3c3b
Accent
Typography
Headings set in figmaSans (a sans-serif — clean, modern, and optimized for digital), body in ABCWhytePlusVariable. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Figma uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Figma is authoritative and decisive, energetic and passionate, technically detailed.
first_plural
college
soft
Signature Words
Design Playbook
stock, product
natural
full_color
flat
Yes
top
rounded
generous
image
Digital Footprint
active on 5 social platforms.
Market Presence
Global presence, based in US, communicating in 10 languages.
US
global
en, de, es, fr, it, ja, ko, nl, pl, pt
Figma is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Figma. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Figma Green
Used prominently in the logo and as an accent color throughout the site.
ABCWhytePlusVariable
Modern sans-serif font used for headings and body text, conveying a clean and professional aesthetic.
Interactive Tutorials
Interactive tutorials and guides are a key part of the user experience.
Feature-Focused Naming
Features are named descriptively, highlighting their functionality.
Abstract Shapes
The use of abstract, colorful shapes and patterns is a recurring visual element.
Flat Illustration
The use of flat, vector-based illustrations with bold colors and simple shapes.
Social Media Intelligence
Dívejte se na Facebooku na příspěvky, fotky a spoustu dalšího.
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