Filson Store
The RulerServes Car owners seeking transportation solutions
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Filson Store anchors on Pink (#e5cddc) as their primary brand signal, paired with Pink (#b38d9f), and accented by Gray. The palette leans warm — inviting and energetic.
#e5cddc
Primary
#1e1c1d
Text
#605e5f
Accent
#b38d9f
Secondary
#9a3162
Accent
#c43766
Accent
Typography
Headings set in Roboto (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Filson Store uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Filson Store is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Filson Store is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Filson Store. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Dusty Rose
Used as a background color and accent, creating a soft and feminine feel.
Brand + Product
Naming products by combining the brand name (Filson) with the product type (e.g., Autoboxy).
Filson Bold Font
The brand name 'FILSON' is displayed in a bold, sans-serif font, creating a strong and recognizable visual element.
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