FINNAIR
The Ruler“Finnair flies between Europe, Asia and North America via Helsinki. Modern fleet - more comfort, lower emissions. Search and book your flights today.”
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
FINNAIR anchors on a muted White (#ffffff) as their primary brand signal, paired with Blue (#0c0243), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#ffffff
Primary
#0c0243
Secondary
#bbbcd4
Accent
#ffffff
Background
#0c0243
Text
#f0eff5
Surface
Typography
Headings set in FinnairSans (a sans-serif — clean, modern, and optimized for digital), body in Segoe UI (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
FINNAIR uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
FINNAIR is formal and professional, authoritative and decisive, simply spoken and accessible.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Global presence, headquartered in Helsinki, FI.
FI
Helsinki, FI
global
en
FINNAIR is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by FINNAIR. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#0c0243
Dark blue used in the logo and as a primary color throughout the website.
FinnairSans
Custom font designed for the brand, used for headings and body text, creating a distinct and modern look.
Finland
References to Finnish design and culture.
Marimekko Unikko poppy
The Marimekko Unikko poppy pattern is featured on some Finnair aircraft.
Stylized F
A stylized dark blue 'F' shape, used as a logo.
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