Finnhaus - Jiří Vavřín
The InnocentWhat Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Finnhaus - Jiří Vavřín anchors on a muted Orange (#dfd9ca) as their primary brand signal, paired with Green (#8e9f82), and accented by Green. The palette leans warm — inviting and energetic.
#dfd9ca
Primary
#8e9f82
Secondary
#305137
Accent
#f22261
Accent
#e1a80e
Accent
#f8f9f9
Background
Typography
Headings set in georgia (a serif — evoking tradition, authority, and print heritage), body in trebuchet (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Finnhaus - Jiří Vavřín is authoritative and decisive.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Brand Codes
Dark Green (#2b4a33)
Used for accents and highlights, creating a natural, earthy feel.
Jiří Vavřín
The brand includes the founder's name.
Product-based
The name includes 'Finnhaus', referring to Finnish houses.
Green leaf logo
A green circular logo with a stylized leaf and the words "Zelená úsporám" (Green Savings) inside.
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