FIRSTAUTO
The Everyman“Firstauto.cz”
Serves Individuals and families looking for affordable used cars
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
FIRSTAUTO anchors on a vivid Red (#c70807) as their primary brand signal, paired with Blue (#1a1e20), and accented by Gray. The palette leans warm — inviting and energetic.
#c70807
Primary
#1a1e20
Secondary
#d1d1d1
Accent
#8b8a8a
Accent
#fefefe
Background
#4f5151
Accent
Typography
Headings set in Rubik Mono One (a display face — designed for headlines and visual impact), body in Rubik (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
FIRSTAUTO is authoritative and decisive, cool and detached, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on BaseKit.
Market Presence
Local market, based in CZ.
CZ
local
cs
FIRSTAUTO is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by FIRSTAUTO. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
#c70807
Bright red used for key calls to action and highlighting important information.
Rubik Mono One
Used for headings, giving a modern, bold, and slightly retro feel.
FIRSTAUTO
Emphasizes being the primary choice for auto sales.
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