FIT JOYA
The Everyman“Chceš být jinde? S radostí!Vyber si:”
Serves Health-conscious individuals
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
FIT JOYA anchors on Red (#cd4d3e) as their primary brand signal, paired with Red (#c3070d), and accented by Yellow. The palette leans warm — inviting and energetic.
#cd4d3e
Primary
#c3070d
Secondary
#bbcd01
Accent
#e7a6a3
Accent
#fefdfd
Background
#a5c840
Accent
Typography
Headings set in Shantell Sans (a sans-serif — clean, modern, and optimized for digital), body in Dosis (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
FIT JOYA uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
FIT JOYA is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
FIT JOYA is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by FIT JOYA. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Red-Orange (#cd4d3e)
Used for the logo and key elements, providing an energetic and appetizing look.
Dosis
Used for headings and body text, providing a modern and readable design.
FIT JOYA
Simple and direct naming convention.
Foil wrapper burst
The packaging is designed to look like a foil wrapper bursting open, revealing the product and a person inside.
Exploding ingredients
Ingredients like apple slices and cinnamon sticks are shown floating and exploding around the product and person.
Fit Joya logo
The logo features a bold, slanted 'Fit' in white on a red background, with a green leaf accent, and 'Joya' in a handwritten style.
Social Media Intelligence
1
Joya CZ. 60 To se mi líbí · Mluví o tom (160). It's Joya time! Joya je nová cereální tyčinka ve 4 příchutích. Po které sáhneš jako první?
Recent Posts
Joya CZ 1 h · Joya nemá pravidla. Všechny reakce: 1 To se mi líbí Komentář
Joya nemá pravidla.
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