Fitanu.com
Serves Athletes and active individuals seeking premium sportswear
What Drives Them
Color Intelligence
The palette leans warm — inviting and energetic.
#ffffff
Background
#dadada
Background
#333333
Text
#000000
Background
#b1b1b1
Background
#eaeaea
Background
Typography
Headings set in Praktika (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Fitanu.com uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Fitanu.com is authoritative and decisive, energetic and passionate.
second
high_school
urgent
Signature Words
Design Playbook
Action, Lifestyle, Product-focused
natural
vibrant
flat
horizontal
rounded
comfortable
image_carousel
Digital Footprint
Built on Magento.
Market Presence
Nationwide presence, headquartered in Bielsko-Biała, PL.
PL
Bielsko-Biała, PL
national
pl
Fitanu.com is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Fitanu.com. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
2c2924
Dark background color used for the website's header and footer, providing a premium feel.
Praktika
Used for headings and titles, giving a modern and sporty look.
Lifestyle
Images of people wearing and using the products in active settings.
FITANU.COM Bold Sans-Serif
The brand uses a bold, sans-serif typeface for its logo and website headings, creating a strong and modern visual identity.
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