FITE
The Innocent“Strojírenství a technologiím se věnujeme téměř 70 let.”
Serves Industrial businesses
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
FITE anchors on a vivid Green (#018337) as their primary brand signal, paired with Orange (#f6f2ed), and accented by Green. The palette leans warm — inviting and energetic.
#018337
Primary
#f6f2ed
Secondary
#29311e
Accent
#89a08c
Accent
#cbbb07
Accent
#feeb00
Accent
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
FITE uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
FITE is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, headquartered in Ostrava, CZ.
CZ
Ostrava, CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
FITE Green
Used prominently in the logo and as a highlight color, conveying growth and reliability.
Open Sans
Used for body text, providing a clean and modern reading experience.
70 Years of Experience
Emphasized on the website, highlighting the company's long history and expertise.
70
Refers to the number of years in business.
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