FitStore.cz
The Ruler“FitStore.cz - Váš eshop s doplňky stravy”
Serves Fitness enthusiasts and athletes
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
FitStore.cz anchors on Orange (#aa8323) as their primary brand signal, paired with Orange (#7a5d16), and accented by Orange. The palette leans warm — inviting and energetic.
#aa8323
Primary
#7a5d16
Secondary
#3a2d0a
Accent
#363636
Text
#dbdbdb
Accent
#e6b952
Accent
Typography
Headings set in Open Sans (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
FitStore.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, dynamic.
Combination Mark
abstract
Icon + Text
5/10
Brand Character
FitStore.cz is authoritative and decisive, energetic and passionate.
third
high_school
urgent
Signature Words
Design Playbook
product_focused, lifestyle
natural
full_color
flat
horizontal
rounded
balanced
image_carousel
Digital Footprint
Built on Shoptet.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
FitStore.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by FitStore.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
Gold (#916e19)
Used for accents and calls to action, conveying premium quality and value.
Source Sans 3
Used for headings, providing a modern and clean look.
Arm Icon
The logo features a stylized arm flexing, composed of layered yellow lines, suggesting strength and fitness.
FITSTORE.cz
The brand name uses a bold, sans-serif typeface for 'FITSTORE' in black, contrasted with '.cz' in a lighter, yellow font.
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