What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Fittsport anchors on Red (#dc2726) as their primary brand signal, paired with Red (#dd7271), and accented by Gray. The palette leans warm — inviting and energetic.
#dc2726
Primary
#c0bdbb
Accent
#dd7271
Secondary
#4b3f35
Accent
#818381
Accent
#fefefe
Background
Typography
Fittsport uses Public Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Fittsport uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Fittsport is authoritative and decisive, energetic and passionate.
second
middle_school
urgent
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Crimson Red
Used as the primary accent color for buttons and highlights, #dc2726.
Public Sans
Clean and modern sans-serif font used throughout the website.
Product Focused
Clear product shots with white backgrounds.
Swoosh
The logo features a stylized swoosh shape that forms part of the word 'Sport'.
FITT SPORT font
The logo uses a specific font for 'FITT SPORT' that is bold and slightly italicized.
Swooping S
The logo features a stylized 'S' that swoops and curves, creating a dynamic and sporty feel.
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