What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
FK Slovan Kladno anchors on a vivid Yellow (#ffef01) as their primary brand signal, paired with Red (#fb0602), and accented by Blue. The palette leans warm — inviting and energetic.
#ffef01
Primary
#fb0602
Secondary
#abb8c1
Accent
#e8ae8d
Accent
#d9e9f0
Accent
#fcaf02
Accent
Typography
Headings set in Roboto Slab (a slab serif — bold and impactful, blending tradition with modern punch), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
FK Slovan Kladno uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: traditional, sporty, emblematic.
Combination Mark
shield
Icon + Text
6/10
Brand Character
FK Slovan Kladno is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Design Playbook
action shots, candid
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Kladno, CZ.
CZ
Kladno, CZ
local
cs
FK Slovan Kladno is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by FK Slovan Kladno. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: shield
Brand Codes
Club History
References to the club's history and traditions are present on the website.
Regional Identity
References to Kladno and the surrounding region.
Slovan Blue
The consistent use of blue (#007cba) in the logo and website elements.
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