What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
FK Chrudim anchors on a muted Blue (#bfcdd6) as their primary brand signal, paired with Blue (#98aab6), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#bfcdd6
Primary
#f3f3f3
Accent
#98aab6
Secondary
#dee4e9
Accent
#484848
Text
#93989c
Accent
Typography
Headings set in apotek (a sans-serif — clean, modern, and optimized for digital), body in roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
FK Chrudim uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: Modern, Dynamic.
Combination Mark
Abstract
Icon + Text
5/10
Brand Character
FK Chrudim is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
middle_school
urgent
Signature Words
Design Playbook
Action shots, Team photos
Natural
Full color
Flat
Standard
Rounded
Moderate
Image carousel
Digital Footprint
Built on Bootstrap, active on 3 social platforms.
Market Presence
Local market, headquartered in Chrudim, CZ.
CZ
Chrudim, CZ
local
cs
FK Chrudim is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by FK Chrudim. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: Abstract
Brand Codes
Dark Purple
Used as a secondary brand color, specifically #221b3c, for accents and backgrounds.
Roboto
Used for body text, providing a clean and readable experience.
FK
The brand uses the acronym FK.
Shield
The shield shape with vertical stripes is a signature shape.
Soccer ball
The soccer ball in the center of the shield is a distinctive illustration style.
Social Media Intelligence
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