FK MOHELNICE z.s.
The EverymanServes Local football enthusiasts, players, and families
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
FK MOHELNICE z.s. anchors on a muted Pink (#ceb0cc) as their primary brand signal, paired with Purple (#790e9d), and accented by Red. The palette leans cool — projecting trust and professionalism.
#ceb0cc
Primary
#790e9d
Secondary
#d92620
Accent
#a8699f
Accent
#fcfbfc
Background
#adc8d6
Accent
Typography
Headings set in ZCOOL XiaoWei (a display face — designed for headlines and visual impact), body in Montserrat (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
FK MOHELNICE z.s. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: sports, modern, dynamic.
Combination Mark
circle
Icon + Text
6/10
Brand Character
FK MOHELNICE z.s. is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
enthusiastic
Signature Words
Design Playbook
action, candid
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Mohelnice, CZ.
CZ
Mohelnice, CZ
local
cs
FK MOHELNICE z.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by FK MOHELNICE z.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
Purple (#7b109f)
Used for primary buttons and accents, creating a distinctive visual identity.
ZCOOL XiaoWei
Unique font used for headings, adding a playful and energetic feel.
FK MOHELNICE
Name indicates the football club and its location.
Social Media Intelligence
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