FK Středokluky
The InnocentServes Local community members and football enthusiasts
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
The brand's values, personality, key brand codes, and website content all point to a strong emphasis on being a local football club deeply rooted in its community. The focus is on local pride and community engagement through sports.
Color Intelligence
FK Středokluky anchors on a vivid Blue (#07569a) as their primary brand signal. The palette leans cool — projecting trust and professionalism.
#07569a
Primary
#313135
Text
#f9fafa
Background
#b0b8bf
Background
#696e75
Background
#030304
Background
Typography
Headings set in sportspress (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
FK Středokluky uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
FK Středokluky is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Action shots, Team photos
natural
full_color
flat
horizontal
rounded
comfortable
slider
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
FK Středokluky is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by FK Středokluky. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Czech Flag Colors
The club's colors (blue, red, white) are reminiscent of the Czech flag, symbolizing national pride and local identity.
Club Blue
The prominent use of #007cba across the website for headings, links, and accents.
FK Prefix
The consistent use of 'FK' (Fotbal Klub) as a prefix in the club's name and online presence.
Local Club Focus
Emphasis on being a local football club, fostering community spirit and regional identity.
Shield
The shield shape is a signature shape for the FK Středokluky logo.
FK STŘEDOKLUKY
The text 'FK STŘEDOKLUKY' is a distinctive typography code.
Soccer ball
The soccer ball illustration style is a distinctive visual element.
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