What Drives Them
Finds joy in the moment. Connects through humor and lightheartedness.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#c0c0c0
Accent
#fdfdfd
Background
#030302
Background
#201f1e
Text
#4c4c4c
Text
#838383
Accent
Typography
Headings set in Oswald (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
FLASH WALL uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
FLASH WALL is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Olomouc, CZ.
CZ
Olomouc, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Lightning Bolt
A lightning bolt shape is used in both the icon and the wordmark.
Climber Silhouette
A silhouette of a rock climber is used in the icon.
Social Media Intelligence
Flashwall, Olomouc. 4 553 To se mi líbí · Mluví o tom (41) · Byli tady (828). Lezecká stěna Bouldrová stěna Lezecké kurzy Dětské kroužky Tělocvična Posilovna Moon Board Campus Závody Promítání...
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