Flemming's Wine & Gourmet Shop

The Ruler

Food & Beverage·Retail·flemmings.wine

Serves Wine enthusiasts and gourmet food lovers

Playfair DisplaySophisticatedCuratedPassionateKnowledgeable10/12 intel

What Drives Them

👑

The Ruler

Commands authority and sets the standard for the category.

QualityExpertiseIndulgenceDiscovery

Color Intelligence

Flemming's Wine & Gourmet Shop anchors on a vivid Red (#dc052b) as their primary brand signal, paired with Red (#e16278), and accented by Gray. The palette leans warm — inviting and energetic.

#dc052b

Primary

#e16278

Secondary

#edeeee

Accent

#000000

Background

#414140

Text

#ffffff

Background

warm palette(5w/1c)Red · Gray

Typography

Headings set in Playfair Display (a serif — evoking tradition, authority, and print heritage), body in Poppins (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.

Playfair Display— HeadingsSerif

Poppins— BodySans Serif

Josefin Sans— secondary_headingSans Serif

Logo Anatomy

Flemming's Wine & Gourmet Shop uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: minimalist, modern.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

4/10

minimalistmodern

Brand Character

Flemming's Wine & Gourmet Shop is authoritative and decisive, warm and approachable, energetic and passionate.

Confidence

80%

Enthusiasm

75%

Warmth

70%

Technicality

60%

Formality

40%

Voice Person

first_plural

Reading Level

high_school

CTA Style

playful

Signature Words

winegourmetFlemming'sindulgesenses

Design Playbook

Photography

product, lifestyle

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

top

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on Shopify, active on 3 social platforms.

Websitehttps://flemmings.wine

Built withShopify

Social

facebookinstagramlinkedin

Market Presence

Local market, based in CZ, communicating in 2 languages.

Origin

Market Scope

local

Languages

en, cs

Flemming's Wine & Gourmet Shop is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Flemming's Wine & Gourmet Shop. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster

Primary Logo

Combination Mark

HorizontalIconText

Primary shape: rectangle

Complexity40%

minimalistmodern

Brand Codes

Burgundy

Signature ColorSupporting

Used for headings and accents throughout the site.

Consistency80%

WebsiteSocial

ActiveOccasional

Playfair Display

Typography CodeSupporting

Elegant font used for headings, giving a sophisticated feel.

Consistency90%

Website

ActiveOccasional

Flemming Teilgaard Laugesen

Founder FigureSupporting

The brand is named after the founder.

Consistency100%

WebsiteSocial

ActiveOccasional

Flamingo Head

Signature ShapeSupporting

A stylized white flamingo head silhouette with a dot for the eye, set against a red circle.

Consistency90%

Website

ActiveOccasional

Social Media Intelligence

Facebook

Instagram

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