What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Flexipal anchors on a vivid Yellow (#fecf00) as their primary brand signal, paired with Orange (#ff9500), and accented by Orange. The palette leans warm — inviting and energetic.
#fecf00
Primary
#ff9500
Secondary
#28231c
Accent
#776324
Accent
#9c9c9b
Accent
#dcdcdc
Accent
Typography
Headings set in trumpgothicpro (a sans-serif — clean, modern, and optimized for digital), body in poppins (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Flexipal uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Flexipal is authoritative and decisive, cool and detached, energetic and passionate.
third
college
direct
Signature Words
Design Playbook
Digital Footprint
active on 4 social platforms.
Market Presence
Global presence, based in US.
US
global
en
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Yellow
#fecb00 used in the logo and accents.
trumpgothicpro
Modern and professional font used for headings.
Arrow-C
The logo incorporates a stylized 'C' with arrows indicating recycling or circularity, suggesting a focus on sustainability.
Social Media Intelligence
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