Flo Reiser
The RulerServes Individuals seeking custom-made clothing and fashion advice
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
Flo Reiser anchors on a muted Red (#d4c8c6) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#4d4d4d
Text
#191919
Background
#fdfdfd
Background
#d4c8c6
Primary
#e5e5e5
Accent
#b5b5b5
Accent
Typography
Headings set in Open Sans SemiBold (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Flo Reiser uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Flo Reiser is authoritative and decisive, energetic and passionate, simply spoken and accessible.
first_singular
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on React.
Market Presence
Local market, based in CZ.
CZ
local
cs
Flo Reiser is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Flo Reiser. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Flo Reiser
The brand is named after and features the founder.
Electric Blue
Used as a primary accent color, specifically #1d88e7.
Open Sans
Used throughout the site for a clean and modern look.
More brands in Fashion
Explore other brands in this industry to compare visual identities.
