FM servis Praha CZ s.r.o. logo

FM servis Praha CZ s.r.o.

The Ruler
Heating & Ventilation·Home Improvement·fm-radiatory.cz

Serves Homeowners and businesses in need of heating and sanitary systems

Source Sans 3ReliablePracticalProfessionalCustomer-focused11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

QualityServiceExpertiseCustomer Satisfaction

Color Intelligence

The palette leans warm — inviting and energetic.

#e1e0e1

Background

#595657

Background

#a7a6a6

Background

#211d1e

Text

#ffffff

Background

#242439

Background

warm palette(4w/1c)Gray · Blue

Typography

Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
Source Sans 3BodySans Serif
Aa
Exo 2HeadingsSans Serif
Aa
Arialsecondary_headingSans Serif

Logo Anatomy

FM servis Praha CZ s.r.o. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, technical.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

moderncleantechnical

Brand Character

FM servis Praha CZ s.r.o. is formal and professional, authoritative and decisive.

Formality
75%
Confidence
70%
Technicality
65%
Warmth
60%
Enthusiasm
55%
Voice Person

first_plural

Reading Level

high_school

CTA Style

direct

Signature Words

otopnýchsanitárníchsystémůmontážíservisem

Design Playbook

Photography

product_focused, stock_photography

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image_carousel

Digital Footprint

Built on Shoptet.

Built withShoptet

Market Presence

Local market, headquartered in Prague, CZ.

Origin

CZ

Headquarters

Prague, CZ

Market Scope

local

Languages

cs

FM servis Praha CZ s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by FM servis Praha CZ s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: rectangle

Complexity50%
moderncleantechnical

Brand Codes

Family firm

Heritage ElementSupporting

States they are a family firm with long-term experience.

Consistency90%
Website
ActiveOccasional

#282739

Signature ColorSupporting

Dark grey used in the header and footer.

Consistency80%
Website
ActiveOccasional

Source Sans 3

Typography CodeSupporting

Used for body text, providing a clean and readable feel.

Consistency70%
Website
ActiveOccasional

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