Folklore Garden
The InnocentServes Tourists interested in Czech culture
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Folklore Garden anchors on Red (#eed5cf) as their primary brand signal, paired with Orange (#d56b48), and accented by Orange. The palette leans warm — inviting and energetic.
#eed5cf
Primary
#d56b48
Secondary
#63573c
Accent
#886f92
Accent
#5a995a
Accent
#ecc743
Accent
Typography
Headings set in Amatic SC (a display face — designed for headlines and visual impact), body in Dosis (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Folklore Garden uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Folklore Garden is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
Candid, Event photography
natural
full_color
flat
horizontal
rounded
loose
image
Digital Footprint
Built on WooCommerce, active on 2 social platforms.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
Folklore Garden is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Folklore Garden. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Earthy Green
Used for the logo and website accents, evoking a natural and rustic feel.
Amatic SC
Used for headings, providing a playful and folksy touch.
Folklore Motifs
References to traditional Czech folklore and culture.
Folkloric couple
A simple line drawing of a man and woman in traditional folk attire, suggesting dance or celebration.
Floral wreath
A colorful wreath of small, stylized flowers encircling the couple, adding a touch of nature and festivity.
Social Media Intelligence
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