Folklorika
The InnocentServes Tourists interested in Czech folklore and handicrafts
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Folklorika anchors on Blue (#97bfde) as their primary brand signal, paired with Blue (#212b31), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#97bfde
Primary
#212b31
Secondary
#384952
Accent
#6ea6cc
Accent
#6187a3
Accent
#506d85
Accent
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Verdana (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Folklorika uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Folklorika is warm and approachable, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
Folklorika is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Folklorika. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Folkloric Motifs
The brand name and product offerings directly reference local folklore and traditional crafts.
Verdana
Used for body text, providing a readable and slightly traditional feel.
Blue (#74aacf)
Used for accents and highlights, evoking a sense of tradition and craftsmanship.
Dancing Figures
Silhouette style illustrations of dancing couples in red and black, used as a header graphic.
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