What Drives Them
Color Intelligence
foneli.cz anchors on a muted Red (#dac9c5) as their primary brand signal, paired with Orange (#a68c74), and accented by Orange. The palette leans warm — inviting and energetic.
#000000
Background
#dac9c5
Primary
#2b2a29
Text
#a68c74
Secondary
#baaba0
Accent
#8b6246
Accent
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Raleway (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
foneli.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
foneli.cz is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
#00d084
Bright green used for accents, conveying freshness and elegance.
Montserrat
Modern and stylish font used for headings, giving a fashionable feel.
ručně výrobené svatební doplňky
Emphasizes the handmade nature of the products.
Foneli Logo Font
The 'Foneli' logo uses a distinctive, modern sans-serif font with rounded terminals, giving it a soft and approachable feel.
Soft, Romantic Wedding Photography
The website features soft, romantic photography with a focus on wedding themes, using natural light and shallow depth of field to create an ethereal and dreamy atmosphere.
Social Media Intelligence
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